People Just Like You Choose Ashtae
The Ashtae line of professional salon quality hair products was formulated to help those hair textures that don’t conform to the standards of race or ethnicity. No matter your texture, Ashtae helps you be uniquely you.

I love this! My hair is so soft and shiny since I started using this product! I love that it is for all hair types and ethnicities!
Jeannine H.
Silk Protein Conditioner
Say Goodbye to Unhealthy Hair — Once and For All
Imagine styling your hair perfectly only to find several strands of hair all over the sink, vanity, and floor. And no matter what new, fancy product you use, you just can’t seem to get your hair to feel moisturized, silky, and healthy.
Most salon-quality products are not made with ethnic hair in mind.
They can be…
- Too greasy
- Too heavy
- Too harsh
And the result? Dry, weighed-down hair that breaks off during styling. You need a solution that not only makes your hair look good, but that nourished the hair as well.
You need Ashtae.


Made for Us by Us
Michael and Ramona Woods developed the Ashtae line of products to solve our own problems. We had two young girls (who we named the brand after) and couldn’t find products that worked for their kinky curly hair. After many sad attempts at using other products that dried out or simply coated the hair, we decided to make our own. And that’s when Ashtae was born.
Ashtae is a hair solution that people of multicultural and multi-racial backgrounds can feel good about. Whether you like your hair with its natural curl or you prefer to rock it straight, you’ll love our line of products.
Try Ashtae for salon-quality products
made specifically for curly kinky hair.
Ashtae Works — Just See For Yourself








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