THE LEADING EXPERTS IN GLOBAL TEXTURE

Insidde the formula

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PRODUCT MASTERY: INSIDE THE FORMULA

THE HOW, WHEN & WHEN

April 13, 2026 at 12 PM EST
 

Understand the why behind the results — and use Ashtae with confidence on every texture.

This session goes beyond product basics and into real-world application. Designed for cosmetologists at any stage, this class breaks down what each Ashtae product is truly capable of, why it performs the way it does, and when to use it to achieve consistent, predictable results across textures and services.

 

What you'll learn

✔️  What each Ashtae product actually does — and what it doesn’t
✔️  How to choose the right combination based on texture, service, and goal
✔️  How to troubleshoot common service issues using product knowledge
✔️  How to customize product usage for better client results and retention

  • 🎁 Live Q&A included — bring your product questions.

 

⏰ Class Details

Date: April 13, 2026

Time: 12 PM EST

Format: Live Virtual Class

Cost: FREE

 

Ashtae Sum 217895 copy

Get to know your educator

Ramona Woods

The Co-Founder and CFO of Ashtae Products. For almost 30 years, Ashtae has served licensed cosmetologists by selling professional products and providing quality to salons across the U.S., Canada, and the Caribbean islands. In 2017, Ashtae Products had the opportunity to work with Marcus Lemonis on his hit show, "The Profit," which airs on CNBC. This allowed the company to receive a brand refresh and get national exposure. In 2020, L’Oreal knock on their door and gain national distribution in over 900 of L’Oreal’s stores, Salon Centric

 

In addition to Ashtae, Ramona and her husband, Michael, run a successful real-estate empire with commercial properties in Danville VA, Petersburg VA, Charlotte, NC, Greensboro, NC, Rock Hill, SC and Augusta, Ga. Michael and Ramona Woods are motivational speakers, and authors of three books. They also provide personal coaching, which has helped thousands of small business owners save money, increase revenues, develop excellent credit scores, and build generational wealth for their families.